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Search ads that capture buyers who are already looking.
Google leads, with Microsoft Advertising and Amazon Ads added where they pay back. Every dollar is traced to a sale or a booked call.
Google Ads: where most search revenue starts.
Most of your search budget belongs here, so this is where we go deepest.
Search
Campaigns built around the searches that come before a purchase. We cut broad terms that burn budget and protect the ones that close.
Shopping and Performance Max
Product feed clean-up, product-level profitability, and asset groups structured so Google's automation works toward your margin, not just volume.
Local and lead generation
Location targeting for Hamilton, Burlington, Oakville and the GTA, with call and form tracking so you know which searches produce real enquiries.
Measurement
GA4 and Google Ads conversion tracking set up and verified, reported as revenue, cost per sale and ROAS.
Beyond Google: Bing and Amazon.
Two more places shoppers search. We add them when the numbers support it.
Microsoft Advertising (Bing)
Often cheaper clicks and less competition than Google for the same searches. We import your best Google campaigns, then tune them separately instead of copying and forgetting.
Amazon Ads
Sponsored Products and Sponsored Brands for sellers already on Amazon, structured around profit per product. Reviews, pricing and stock decide whether ads pay back, so we check those first.
What we need from you.
- Admin access to your Google Ads and GA4 accounts
- Your margins or target cost per sale, so we optimize toward profit
- A way to confirm sales (order data, CRM or call log)
- A website that can take an order or an enquiry without friction
Where we are not the right fit.
- Businesses that cannot track a sale or enquiry back to its source
- Brands that want impressions and reach as the main goal, unless priced on the brand model
- Anyone looking for SEO, organic social or web design only
Saying this early saves both of us time.
Search ads questions.
Do I need Google, Bing and Amazon?
No. Most accounts start with Google. We add Microsoft Advertising when search volume supports it, and Amazon only if you sell there.
Is Performance Max worth it for a small business?
Sometimes. It works when the product feed and conversion data are strong. We test it against Search and Shopping rather than assuming, and we cap it if it cannibalizes branded demand.
How quickly will I see results?
Tracking and waste fixes often show up in the first weeks. Learning phases and seasonality mean we judge performance on trends against your benchmark, not on single days.
What does it cost?
Pricing depends on your goal and spend. See the pricing models, or start with the free audit.
Also see social ads management and e-commerce growth.
Find out where your ad budget is leaking.
A free audit of your ad accounts and tracking. You keep the findings whether or not we work together.