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E-commerce growth, from the first ad to the repeat purchase.
We map every touchpoint a shopper passes through, fund the ones that produce revenue, and fix the tracking and store basics that hide the truth.
Start with the whole retail journey.
Most stores optimize ads in isolation. We map every touchpoint between a shopper's first ad and their second order, then show which ones create revenue and which only collect credit.
Discover
Search, social, marketplace and in-store signals that first put your brand in front of a shopper.
Consider
Product pages, reviews, email and retargeting that bring them back.
Buy
Cart, checkout and payment friction, and the offers that tip the decision.
Return
Post-purchase email, reorders and referrals, which usually cost less than new customers.
What the mapping gives you.
A decision tool, not a diagram for a slide.
- A one-page journey map showing revenue and cost at each touchpoint
- The gaps where shoppers drop off
- A ranked list of where the next dollar should go
- Tracking checks so the map uses your real order data
The foundations that keep it measurable.
Ads cannot fix a store that converts badly or tracking that lies. These four are the groundwork.
Shopify account management
Day-to-day store admin: products, collections, apps, discounts and integrations kept clean so ads send traffic to a store that converts.
Shopify website development
Theme and page work aimed at conversion: product pages, mobile checkout flow and page speed.
Google Tag Manager
One container, clean naming and every event documented, so tracking does not depend on one developer's memory.
Pixel installations
Meta pixel with Conversions API, Google tag, TikTok and Pinterest pixels installed and verified against your Shopify orders.
What we need from you.
- Shopify staff access (or the access level you are comfortable with)
- Product margins, so we optimize toward profit and not revenue alone
- Admin access to your ad accounts, Google Tag Manager and GA4
- Any in-store or marketplace sales data you want in the journey map
Where we are not the right fit.
- Stores with no product-market fit yet and no traffic to learn from
- Full brand-new store design and custom app development
- Businesses that will not share order data
E-commerce questions.
Do I need to be on Shopify?
Journey mapping, tracking and ads work on any platform. The account management and development services are Shopify-specific.
Do you build new stores?
We do theme and conversion work on Shopify stores. A full new store build is scoped separately as a custom project after the audit.
Why map the journey before spending more on ads?
Because most stores pay for touchpoints that only collect credit. Knowing which ones create revenue lets you move budget without raising it.
Also see search ads management and social ads management.
Find out where your ad budget is leaking.
A free audit of your ad accounts and tracking. You keep the findings whether or not we work together.